How many businesses should you contact?
Set a client goal and your conversion rates. Get a monthly list size and daily target.
Your monthly goal
Out of all the businesses you contact.
Out of all the meetings you book.
Your monthly plan
Businesses to contact
500
To win 5 new clients.
- Meetings needed
- 25
- Businesses per outreach day
- 25
Based on 20 outreach days this month.
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Outreach days and assumptions
Count each business and meeting once. This is a planning estimate; a listed business has not necessarily expressed interest.
How the target is calculated
Meetings = client goal ÷ meeting-to-client rate. Businesses = meetings ÷ contact-to-meeting rate. Round up at each step.
Example: 5 clients at a 20% close rate need 25 meetings. If 5% of contacts book a meeting, contact 500 businesses — 25 a day over 20 days.
What if I do not know my conversion rates?
Use a completed campaign if you have one. Otherwise, compare a few assumptions, including a lower conversion rate. The prefilled rates are examples, not industry benchmarks.