What does each lead cost?

Enter matching spend and lead counts. Your cost per lead updates instantly.

Your campaign numbers

Total spend

Number of leads

Use the same campaign, period and lead definition.

Include research time

Research hours

Cost per hour

Optional. Leave both at zero to use spend alone.

Your cost per lead

Cost of each lead

$20.00

Included spend: $1,000.00

The CPL formula

Cost per lead = (spend + optional research cost) ÷ leads

Example: 1,000 in spend ÷ 50 leads = 20 per lead, in the same currency.

Can I compare a business list with leads from ads?

Keep the outcomes separate. A researched contact and an interested inquiry are different kinds of leads. Compare costs using the same lead definition and time period.